Search and digital marketing built for measurable growth
Most businesses do not lack a website; they lack qualified visitors who turn into enquiries. Our SEO and digital marketing services start with the questions that matter: who your best customers are, what they type into Google when they need what you sell, and what stops them from contacting you once they land on your site. Unbroken Technologies plans search engine optimisation, paid advertising and social media campaigns around those answers, so every rupee of marketing budget can be traced to visits, leads and sales rather than vague impressions. We work with businesses across Kolkata, West Bengal and the rest of India, from single-location service firms such as clinics, schools and manufacturers to multi-city B2B and B2C brands with larger teams. The work is organised as a continuous cycle: audit, fix, create, promote, measure and refine. Nothing is outsourced to anonymous link farms, and no report is padded with numbers that do not affect your business. When you receive a monthly summary from us, it answers three questions in plain language: what did we do, what changed, and what should we do next. That discipline is what separates marketing that compounds over time from marketing spend that simply disappears month after month.
What our SEO and digital marketing services include
A typical engagement covers the full search journey from the first search to the signed enquiry. Technical SEO audits review crawlability, page speed, mobile usability, structured data, canonical tags, redirect chains and XML sitemaps so search engines can read your site without friction. Keyword research maps each commercial intent to the right page instead of stuffing every term onto the homepage: service keywords go to service pages, location keywords go to location pages, and informational questions go to articles that build authority. On-page work covers titles, meta descriptions, headings, internal linking, image alt text and content briefs that your team or our writers can execute. Content marketing produces service pages, city pages and blog articles that answer the questions real buyers ask before they are ready to contact anyone. Local SEO optimises your Google Business Profile, category selection, service areas, photos, opening hours, reviews and local citations so you appear in map results for nearby searches. Off-page work focuses on earning relevant links and brand mentions through business directories, industry partnerships, supplier listings and genuinely useful content rather than risky shortcuts that get websites penalised. Conversion optimisation runs alongside all of it, because ranking a page that does not convert is a wasted effort: we review form length, call-to-action placement, trust signals, page speed on mobile and the enquiry flow end to end.
Paid campaigns: Google Ads and social media marketing
Organic rankings take months to mature, so paid channels fill the gap and validate demand quickly. We manage Google Ads search, display and Performance Max campaigns with tightly themed ad groups, negative keyword lists and landing pages matched to each offer, so a person searching for your exact service sees exactly that service, not a generic homepage. Social media marketing on Facebook, Instagram and LinkedIn builds awareness among people who match your customer profile and retargets visitors who did not convert the first time. Campaigns start with a defined budget and a target cost per enquiry, agreed with you before any ad goes live. Every campaign carries conversion tracking from day one: contact forms, phone calls, WhatsApp messages and e-commerce transactions are recorded against the keyword, ad, audience and device that produced them. That data decides where the budget goes next, which is how paid media stays profitable instead of becoming a monthly gamble. We also report honestly when a channel underperforms: if a campaign cannot hit a workable cost per lead after a fair test, we say so and either restructure it or recommend moving the budget, rather than quietly burning it while the invoice stays the same.
Local SEO for Kolkata and West Bengal businesses
For service businesses, the map pack drives more calls than the classic blue links, because people searching for a nearby provider are ready to act. Our local SEO services optimise your Google Business Profile with accurate categories, services, photos, opening hours and regular posts, keep your name, address and phone number consistent across the directories Google cross-checks, and build a review-generation process your happy customers will actually use, such as a short link sent after each completed job. We also monitor and respond to reviews, since unanswered questions and complaints on a public profile cost you customers you never see. Location pages on your website answer the questions local buyers ask: service areas, coverage, pricing signals, delivery or site-visit details and proof of nearby work. If you serve multiple cities, we structure the site so each location page can rank without competing against your own homepage or duplicate content being filtered out of results. For businesses in Kolkata and across West Bengal this is usually the fastest SEO win available, because map results have fewer competitors and the intent behind the search is immediate.
Reporting, tracking and honest expectations
Every engagement includes a monthly report that explains what changed, what improved and what we will do next, in plain language rather than vanity charts. We track rankings for the keywords that actually bring enquiries, organic traffic quality, conversion rate, cost per lead for paid campaigns and assisted conversions across channels, so you can see the whole journey rather than a single flattering number. Reporting is delivered with a walkthrough call where the numbers are explained and the next month's priorities are agreed with you, not announced at you. We do not promise a specific Google position, because no honest agency can: rankings depend on competition, content quality, search engine updates and your website history, all partly outside anyone's direct control. What we commit to is the process — the audits, the fixes, the content, the tracking and the communication — and you will see exactly what was delivered each month, itemised against the plan. If something in your website, staffing or budget limits the results, we tell you that too, along with what would have to change. Marketing advice you cannot act on, or promises that cannot be checked, are not part of how we work.
How SEO and development work together
Because Unbroken Technologies is also a software development company, marketing recommendations never get lost between the audit and the implementation. A faster checkout, a cleaner enquiry form, schema markup, a new landing page or a customer portal can be built by the same team that identified the opportunity, which shortens the loop between finding a problem and fixing it from weeks to days. Performance work, accessibility and crawlability are handled at the code level instead of being patched over with plugins that slow the site down again. This also means the tracking we set up for marketing is wired into the same database and tools that power your website, so leads flow into your CRM or admin panel instead of living in an email inbox. Clients who continue development with us get one accountable team for both what the site does and how it gets found, with no finger-pointing between the design agency and the marketing agency when something underperforms. For larger projects, the same disciplines extend to app development and automation, so the marketing plan, the product roadmap and the data pipeline are built as one system rather than three separate contracts.
Why choose Unbroken Technologies for SEO and digital marketing?
Agencies often sell SEO as a black box: a monthly retainer, a jargon-heavy report and no accountability. We work differently. You get a named team that knows your website because we can also build and maintain it, transparent deliverables itemised every month, and reporting tied to enquiries rather than impressions. Our content is written for buyers, not for keyword counters, and our link earning avoids the paid-link shortcuts that put websites at risk. For businesses in Kolkata, West Bengal and across India, we combine international-standard SEO practice with an understanding of the local market: how customers search on mobile, the role WhatsApp plays in following up an enquiry, and how seasonal demand shifts across industries. Whether you need a full search presence built from scratch, a rescue for a website that lost traffic after an update, or ongoing management of Google Ads alongside organic work, the engagement starts the same way: audit your current position, agree on goals that can be measured, and then execute in a fixed order so results build on each other instead of starting over every quarter.
What affects the cost of SEO and digital marketing?
Pricing depends on the scope of the website, the competitiveness of your keywords and locations, how much content needs to be created each month and whether paid advertising management is included. A local business targeting one city with a ten-page website needs a very different plan from a national B2B brand competing for high-value terms across dozens of locations. Competitive niches such as legal, finance, real estate and healthcare need more content, more technical depth and more link earning before rankings move, so proposals are built around your goals and current baseline rather than a flat package with a fixed checklist. Audits, keyword research and tracking setup are typically front-loaded in the first two months, after which the retainer covers content, optimisation, campaign management and reporting. Tool subscriptions, ad spend and any paid directories are billed transparently at actual cost, separate from our fee. Share your website, target customers and monthly budget, and we will send a project-specific plan with clear deliverables, timelines and the assumptions behind them, so you can compare proposals on substance instead of on who promised the biggest number.